Telemarketing Companies

Telemarketing, as it was the case with telephone operators, is one of the fields known to be occupied mostly by women.The central reason for hiring women operators lay in the fact that women’s work was considered a form of cheap labor: female Telemarketing Services earned about one-half to one-quarter of men’s wages.It was also highlighted, however, that women were more polite and well mannered than male operators.Moreover, the calming, more delicate nature of a woman’s voice was considered to be women’s natural quality, although no scientific evidence supports this statement. This naturalization led to normalizing the perception of women as telephone operators and consultants, which is currently reflected in the telemarketing industry.

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