Online Reputation for your Business: How to Protect It
The most valuable asset of a business is its company’s reputation. Losing clients and sales is possible if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. We stand or fall on the status of our reputation, in life and in business. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. What people respects is that you have admitted that you committed a mistake and sincere to make it right. That way, you may build confidence in your business motives and ethics.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.