What Makes a Great Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want to stand out from among your competitors, you need to be creative with your logo. Here are some ideas that can help you create a better looking logo than you now have.
It is actually great to have a classic design. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. Using the letter Z to make a logo for Zanes law is one good idea.
Logo is the best way to tell people what you do. Divorce lawyers can use a man and a woman to be a part of their logo. A person on crutches would be a good logo for a personal injury lawyer. Scales of justice can be portrayed with marijuana leaves. If you have a niche market, then you should consider these tips. There can be a connection made with your customers if you use these types of logos. These will let your clients know what you do and how you can help them.
Your law firm’s name can be used in your logo. Many law firms use the power of their names for attracting customers. This is one way to build your reputation or your brand. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.