Gymshark’s New Marketing Strategy A Deep Dive
Gymshark’s Shift from Influencer Marketing: A Diversification Strategy Gymshark, once synonymous with its heavy reliance on influencer marketing, is subtly shifting its approach. While influencer collaborations remain a part of their strategy, they’re increasingly diversifying their marketing channels. This isn’t about abandoning influencers entirely; rather, it’s about creating a more robust and resilient marketing ecosystem…