It is known that buyers tend to experience difficulties when choosing an ecommerce product. So they are often ready to delegate their right to choose to another person who is more competent from their point of view.
It is impossible to provide each buyer with an individual consultant on the Internet. Although such attempts have been made (hot line, iсq consultant), they cannot be called successful. The main advantage of Internet trading – reducing overhead costs – is lost, since it is necessary. Just like offline, to maintain a whole staff of web ecommerce development.
Ecommerce Sales
Today, there is a technological opportunity to replace a sales consultant. This can be do through a special software service, the configurator or System Builder. Which, as a result of successive small choices. Can lead the buyer to the product that best meets his ecommerce needs. Services of this kind are use to select products from various industries. With their help, you can assemble technically complex devices. While ensuring the compatibility of components, select clothes, a set of options in a car, etc.
Thus, the first of the disadvantages of ecommerce – ecommerce website in UAE – can be solve by using intelligent sales support services. The second problem – the lack of contact with the real product, as practice shows. Can also be solve by using the most detail information. The so-called virtual analogue of the product.
Ecommerce Virtual Product – real trade
In an online store, as in a regular store, an electronic analogue of a ecommerce product can be move from shelf to shelf. Turned to the right side, packaged in different ways. Using the characteristics of this electronic analogue of the product. You can implement intelligent services that help choose a product: configurators, comparison and search systems.
An electronic analogue of a real product is correctly structured and entered information about all the properties of the product, marketing, technical, logistical, etc. Moreover, most of the characteristics are not visible to the user. But the description includes everything that is currently known about the product. Ecommerce website design Dubai can help your business.
With a complete electronic model of the product and application, you can create as many online stores as you want for different audiences and provide marketers and merchandisers with a tool for experimenting with product display. At the same time, the costs will be very low. An offline seller would give a lot for the opportunity to display the same product in several outlets at once. If for him it is an unrealistic dream, then for an online seller it is a reality.
Virtual product in the supply chain
Before reaching the consumer, the product goes through a long and difficult journey. Which begins in the manufacturer’s design lab and ends on the retailer’s counter: design and development, implementation and production, promotion along the supply chain from the manufacturer through the distributor to the reseller and to the retailer. Using an electronic analogue of the product opens up new opportunities for production planning and supply chain management.
On the way from the manufacturer to the buyer, information about the product accompanies. And sometimes even precedes the product and is use to improve work efficiency. Speed up its launch on the market, and also to make a purchase decision. Supply chain management involves intensive information exchange between its “links” – suppliers and consumers. Such exchange is provided by modern ERP systems and means of electronic interaction between enterprises via the Internet. The ability to easily and quickly exchange large amounts of information is one of the competitive advantages of the Internet as an information environment and sales channel.
Manufacturer to Consumer
In a traditional supply chain, built from manufacturer to consumer. The difficult moments are assessing the need for a product. Forecasting sales and planning production: how much product should be produced. Which products should be produce more and which less. Which modifications of the product will be in greater demand. At the same time, there is always a risk of overproduction or underproduction.
The problem of planning and loading production capacities can only be effectively solved if the consumer purchases the product before it is produced. The question arises – what will the buyer buy if the product has not yet been produced. He will buy a virtual product – an analogue of a real product. When using traditional sales channels, such a supply chain can be classified as a utopia. However, thanks to the advantages of the Internet, such as interactivity and instantaneous exchange of information, and the use of a virtual analogue of the product, the construction of a new type of supply chain from consumer to producer becomes real.
